Creating a video funnel with PopHub is easier than ever with the CTA Tree. 🍰
ℹ️ A video funnel is a strategy where you guide viewers through a series of actions using CTAs. Each CTA can lead to a different path, allowing you to create branching flows and interactive experiences.
Step 1: Start from Your Video Choose a PopHub widget that already has a video uploaded. This is the starting point for your funnel.
Step 2: Add CTAs via the CTA Tree Go to the Call to Action page for this video. Click Add CTA to open the CTA Tree. In the tree, you can add CTAs to the video. CTAs can be siblings (multiple options at the same step) or children (subsequent steps branching from a parent CTA).
Step 3: Choose CTA Types When adding a CTA, you can select from multiple types, including:
Play Another Video – Redirects to another video in your account, continuing the funnel.
Book a Calendar – Opens a calendar booking form.
Redirect to URL – Opens a specific URL.
Input Field – Collects user input for use in other CTAs or webhooks.
Connect to a PopHub – Links to another PopHub widget for advanced branching.
Other CTAs – Capture Data, Custom Code, Download File, Dial a Number, Send an Email, Close Widget, Embed Website, Chat with AI.
Tip: Use siblings for multiple options at the same step, and children to create branching paths that follow a parent CTA.
Step 4: Example Funnel Flow Here’s a simple funnel using “Play Another Video” CTAs:
Video 1 – Root video CTA: Play Another Video → Video 2
Video 2 – Second video
CTA 1: Play Another Video → Video 3
CTA 2: Book a Calendar → schedule a call
CTA 3: Redirect to URL → special offer
Video 3 – Third video
CTA 1: Send an Email → collect contact info
CTA 2: Close Widget → end of funnel
This setup shows how you can create branching paths, guiding users through different flows depending on their choices.
Step 5: Test Your Funnel
Walk through each branch to ensure users experience the intended sequence of videos and CTAs.
Adjust the tree to optimize paths or add new options.
Combine different CTA types to create rich, interactive funnels.
And that's it! You now have branching video funnels with the CTA Tree to guide your viewers through engaging, multi-step experiences! 🚀